Sales Positions in the Automotive Sector

Find out more about varied sales roles in the automotive sector and learn how to start a successful sales career.

Nov 6, 2023 - 08:37
Nov 9, 2023 - 02:13
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Sales Positions in the Automotive Sector
Sales Positions in the Automotive Sector

If you've ever been captivated by the allure of shiny, new cars, and have a knack for convincing folks to make major purchases, automotive sales jobs might just be the right fit for you. This sector offers a diversity of roles, ensuring there's one that aligns with your skills, interest and long-term career goals. From dealership sales to manufacturing reps, let's empower you with the information to jumpstart a successful sales career in the automotive industry.

Understanding Automotive Sales Jobs

The sales sector of the automotive industry is a vast, complex machine. Just like the details under the hood of your dream car, every role plays a specific part in driving sales and propelling the industry forward. And while they all share the common goal of selling, the approach, responsibilities, and benefits can differ greatly between positions.

Table of Contents

Dealership Sales

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The foundation of automotive sales jobs can often be found right at the dealership. This role involves selling new or pre-owned cars to potential buyers. The primary duties include taking customers on test drives, negotiating prices, and explaining vehicle features. A significant portion of a dealership salespersons' earnings comes as commission based on the number of vehicles sold.

Pros: Apart from the opportunity to earn a handsome commission, dealership sales also offers a direct, hands-on experience with various car models and makers. It's an ideal position for car enthusiasts.

Cons: The hustle-bustle lifestyle of a dealership means you'll be working most weekends and holidays. Plus, your earnings are directly linked to your ability to close deals, which can be stressful for some.

Auto Broker

An auto broker acts as the go-between for buyers and dealerships. They negotiate the best price for customers, handling all the tedious paperwork and saving buyers from the often draining negotiation process.

"Think of an auto broker as your personal car shopping concierge, hunting down your perfect ride and haggling for the best deal so you don't have to."

Key Responsibilities of an Auto Broker

  • Negotiating prices with dealerships
  • Finding vehicles that fit client specifications
  • Handling paperwork associated with a vehicle purchase
  • Delivering the car to the client

While this job requires knowledge of the car market, you could also lean into your negotiation and customer service skills to make these job work. However, note that a broker’s income usually depends on the quantity and quality of connections within car dealerships.

Manufacturing Representative

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Have you ever imagined what it would feel like to represent a big automotive brand? This is what manufacturing representatives do. They represent car manufacturers, promoting their brand's vehicles to dealerships. It's their job to sell the dealership on why carrying their brand's vehicles will be beneficial.

This type of automotive sales job is often territory-based, meaning the sales rep is responsible for working with dealerships within a certain geographical area. This might mean a lot of travel, but it also typically means a steady salary and some generous benefits – a nice departure from the commission-based earnings of a dealership sales role.

Fleet Sales

If the idea of selling cars in bulk sounds appealing, then a career in fleet sales might be your calling. Fleet sales specialists work with companies to sell multiple vehicles at once. This could be anything from a few company cars to an entire fleet of trucks for a shipping business.

The best part? Fleet sales usually involve larger, negotiated deals – meaning there is potential for substantial commissions when a sale is successful.

Internet Sales

The internet has dramatically transformed the automotive industry. Internet sales consultants leverage online platforms to attract and interact with potential buyers. They present and promote vehicles digitally, organizing test drives, and managing part of the negotiation and sales process online.

Note: This role requires proficiency in digital communication and an understanding of various online marketing strategies. It's a unique fusion of traditional sales skills with modern technology.

Automotive Sales Manager

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Moving up the career ladder, we get to the role of an automotive sales manager. They oversee the entire sales operation within a dealership or at other types of automotive businesses. This includes leading a team of salespeople, setting sales goals, and ensuring inventory meets demand.

While this role comes with higher income potential and more responsibilities, it also requires proven experience in the automotive sales sector.

Skills Required for Automotive Sales Jobs

No matter the specific role, some cross-cutting skills can help guarantee success in the automotive sales field. Here are the "must-haves":

  • Excellent Communication: Your ability to communicate effectively with customers is key. From understanding their needs to convincingly presenting a vehicle's features, communication is vital in this arena.
  • Teamwork: You'll often be working with other salespeople, managers, and staff. The ability to work effectively with others is, therefore, critical.
  • Negotiation: At the heart of any sales job is the art of negotiation. Brushing up on your negotiation skills can only drive your career forward.
  • Technical Knowledge: A good understanding of the vehicles you sell can make you a trustworthy figure for clients.

How to Start an Automotive Sales Career

Moving into automotive sales typically requires a high school diploma, some sales experience, and a passion for vehicles. Advanced roles may require a bachelor's degree or significant experience in automotive sales. Here's a basic roadmap to getting started:

  • Start with gaining sales experience in a related field, if possible.
  • Learn as much as you can about cars and the automotive industry in general.
  • Look for entry-level positions in a dealership or an related business.
  • Stay updated with the latest developments in the industry.

Remember, success in this field largely depends on building relationships and exceeding customer expectations—keep those at the forefront as you tackle your first automotive sales role.

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Jack Gibson Greetings, I'm Jack. Equipped with a Bachelor's degree in Business Administration with a focus on Information Systems, I provide a rich, analytical viewpoint on the overall automotive industry. AutoInsiderHub is a one-stop platform for news, reviews, and insights spanning the entire automotive spectrum. From production trends to consumer behaviors, join us as we dig deep into the gears and circuits that drive the industry forward.